when to sell your website

When is it time to sell your business? How to decide when to sell or when to double down?

When to Sell Your Website: A Guide for Online Entrepreneurs from Landocs

Knowing when it’s the time to sell and being able to balance that with the future growth potential is perhaps one of the most difficult parts of buying, building, and selling businesses. 

When to sell your website?

As an online entrepreneur, your website or app may be one of your most valuable assets. It can provide you with a source of passive income, but all those come at a cost (Time, Money) and a lot of risks. I.e. Your website/app may not be relevant in 30 months. 

In 2023 we have had a sea change of events, launch of ChatGPT, Google changing algorithm, and the economic recession.  The cost of maintaining a website, and the constant competition, can be risky and expensive. It may be time to consider selling your website when you’re being offered more than 3X of your annual income in one go. One way of looking at it is 3 years of income can lead to nice investment opportunities without any risk.

  In this article, we will outline some of the key indicators that it may be time to sell your website.

  1. A secure investment opportunity: Considering the economic recession, the cost of maintaining a website, and constant competitors, it may be great to get 3+ years of your earnings guaranteed in a lump sum which can be invested. By doing so, you can ensure a secure investment opportunity and have the peace of mind to explore new frontiers as an online entrepreneur.
  2. You have reached your goals or you’re looking to do something new: When we bought, the seller told us they were looking to fo something new and focus on a new business. If you set out to achieve specific goals with your website, such as generating a certain amount of revenue or reaching a certain number of customers, and you have succeeded, then it may be time to sell. This will give you the opportunity to move on to new projects and challenges.
  3. Your website is no longer generating significant revenue: If you have noticed that your website’s revenue has been declining over time, it may be time to consider selling. The decline of app/website is rapid and a declining trend can be a sign that your website is no longer as valuable as it once was, and it may be more difficult to find a buyer.
  4. You are no longer interested in maintaining the website: If you have lost interest in maintaining your website and it is becoming a burden, then it may be time to sell. This will allow you to focus your energy on other projects that are more enjoyable and rewarding.
  5. You have other opportunities that you want to pursue: If you have other business ventures or opportunities that you want to focus on, then selling your website can free up your time and resources. This will allow you to fully concentrate on your new projects and achieve your goals more quickly.
  6. Your website is outdated: If your website is no longer up-to-date with the latest technologies and trends, it may be difficult to find a buyer. In this case, it may be more beneficial to sell your website to a company that specializes in website redesign and development.
  7. You have received a good offer: If you have received a good offer from a buyer, it may be time to consider selling your website. However, be sure to evaluate the offer carefully and make sure that it is in line with the value of your website.

In conclusion, selling your website can be a great opportunity for online entrepreneurs. However, it is important to carefully consider the indicators outlined in this article before making a decision. At Landocs (, we pay above-market rates and always help with seamless transactions. We can help close the deal in less than a day or two. Contact us anytime!

Leave a Comment

Your email address will not be published. Required fields are marked *

Overlay text Chatbot picture